Origins, the natural cosmetics brand found in Macy's and other fine stores, is recycling cosmetic packaging, a move that the company says is in keeping with its mission to take of its customers and the environment.
I talked to a representative of the company today at the display in the Washington, DC Macy's on 13th and F and she said that the campaign was doing well.
The Origins website explains the recycling program in good detail, but the downside to the site is that the information is several clicks from the home page. I sent a message to the company's PR team to let them know that the company either needs to step up its external marketing or move its recycling story higher up on the website. Either way, if you care about the environment and want to reduce the amount of plastic cosmetic trash, check out the Origin's program.
Aveda stores have a similar program aimed at collecting caps from plastic bottles, which are more costly to recycle than the bottles themselves. Stores around the region are collecting caps. See an earlier post for details on the Aveda effort.
Thats great.!! I will certainly visit Origins website to get the details of recycling program.
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