Well isn't that nice

Environment Leader reported a few days ago that Pepsico Inc. is going to reveal how it measures the carbon footprint of one of the products it markets in the U.K. Well whoop-dee-doo as they say. As one of the largest sources of plastic bottles in the world, Pepsico absolutely needs to make sure that it does all that it can to report its carbon footprint, reduce its carbon emissions and in general, do better for the environment.

Look, we all like to drink a Pepsi now and then, and who really can eat just one Lay's potato chip, but Pepsi is one of the driving forces behind the misuse of fresh water today, and the proliferation of plastic bottles on our beaches and just about everywhere else.

As the bottler of Aquafina water -- just tap water pushed through a filter and then sold for more than the price of a gallon of gas -- Pepsico contributes to pollution on grand scale. Read the book, Bottlemania, to see just what went on to create the wild demand we see today for bottled water.

The company does try to put forward a positive environment story. A visit to its website and a read through the company's corporate sustainability report shows in excruciating detail the lengths that the company goes to be green. I give them a point for that. But the bigger picture is one of corporate profits being pushed way out in front of planet sustainability.

Pepsi is doing something; a lot of other companies are not, but let's not hurt our hands patting the big guy on the back.